BP Digital Leadership Suite
Supporting leaders at point-of-need in the oil and gas industry.
Struggling leaders can have a significant negative impact on an organisation. Before our engagement, some leaders had to wait up to 12 months to get the guidance they needed to perform at their best. We were tasked with developing a digital leadership solution providing performance support resources available to all anytime, anywhere.
Outcomes and results
The suite of digital products available through bespoke digital portals targeted at different leadership grades proved to be very popular with leaders, and were presented to Executive Team by the HR Director.
What we did
We conducted intensive user research to ensure that we understood the needs, preferences and challenges faced by transitioning leaders.
Over 25,000 unique users visits to the portal since launch.
Over 150,000 page impressions.
5,000 app downloads.
Once we understood our users, we created a fully digital transitional offer for leaders that included two rich media portals and a native app. These were full of practical advice, tips, and checklists designed to help people going through leadership transitions and were available to all employees.
The First Level Leader portal focused on tactical advice for those who were new to leadership. The Senior Level Leader portal contained material to help experienced leaders think and lead more strategically. The native leadership app also delivered ‘just in time’ guidance as well as an innovative feature that allowed leaders to quickly and easily get to know their team and request feedback.