Most development programmes are built around a predetermined solution. The brief arrives, the content gets made, the sessions get scheduled. And somewhere between the proposal and the “solution”, the real problem gets lost.
We work the other way around.
We don’t design anything until we understand everything
The instinct to jump to solutions is understandable. There’s pressure, there’s a budget, there’s a timeline. But the fastest route to a programme that doesn’t work is designing before you’ve done the work of truly understanding what’s needed.
Every engagement we take on starts with genuine immersion in your world – your people, your pressures, your culture, and the gap between what’s assumed to be the problem and what actually is. That investment at the front end is what makes everything that follows land differently.
It’s not a longer process. It’s a smarter one.
The 5Di Methodology
A six-stage framework that ensures every solution we build is grounded in reality, tested before it scales, and designed to produce lasting change.
1.
Define
We start by getting clear on what we’re actually solving. Not the brief as it arrived, but the challenge underneath it – the real outcomes that need to shift, the stakeholders who need to be brought along, and the constraints we’re designing within. Clarity here saves significant time and cost later.
2.
Discover
This is where we go in deep. We embed ourselves in your organisation – talking to people at every level, observing how things actually work, and finding the gaps between the official version of events and the lived one. Work shadowing, stakeholder interviews, existing data: we use whatever gets us closest to the truth.
3.
Design
With genuine insight in hand, we design a solution that fits. Not an adapted version of something we’ve built before – something built from what we’ve learned about your people, your culture, and your specific challenge. Every creative decision is traceable back to something we discovered.
4.
Develop
We build with rigour and with speed. Prototypes get tested with real audiences before anything is finalised. Feedback is built into the process, not bolted on at the end. The solution that goes live is one that’s already been in the room with your people.
5.
Deploy
Implementation is where a lot of programmes lose momentum. We stay close through rollout – ensuring uptake is strong, the experience lands as intended, and the people responsible for delivering it feel equipped and supported.
Iterate
The work doesn’t stop at deployment. We measure what’s changing, identify what could be stronger, and refine continuously. A solution that improves over time is worth significantly more than one that’s perfect on paper and static in practice.
What it actually feels like to work with us
We don’t arrive as vendors. We arrive as an extension of your team – embedded, curious, and genuinely invested in the outcome.
That means getting into your world before we talk about solutions. Being honest when the brief needs to shift. Designing for the people who’ll actually experience it, not the version that exists on a slide.
We care about getting it right. For your people. For your organisation. And for the result you’re trying to achieve.
We work with you as partners – open, honest, and invested in getting it right. We’ll challenge where it matters, support where it counts, and stay close to the detail. So when it all comes together, it’s something we’ve created with you – something that works in the real world, and something you can step back and be genuinely proud of.
Solvd Together are the leading provider of human-centred design solutions. They take the time to get to know your organisation’s culture, challenges, and they design with and for the audience.”
Lucy Davies Head of Learning, Heathrow
Lead the Way has been a fantastic programme to reset the culture at Heathrow and equip front-line and middle managers to set the tone for our organisation. The feedback has been exceptional – but more importantly, it has had impact. We’ve increased our overall engagement metric by 19 percentage points since the start of the programme.”
Jason Knight People Director, Heathrow
Ready to see what discovery-led design produces?
If you’ve got a challenge that’s been sitting on the table for a while – or a brief that you suspect doesn’t quite capture the real problem – that’s exactly where we start.
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