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RETAIL & FMCG

Turning product knowledge into genuine advocacy, at scale

The gap between what your people know and how they show up with customers is where revenue is won or lost.

We are your strategic retail workforce partner

In retail and FMCG, your colleagues are your brand. The way they talk about a product, handle a customer interaction, or respond in a moment of difficulty either reinforces the promise your marketing makes or quietly undermines it.

Getting thousands of retail colleagues genuinely engaged (not just compliant) requires something more than a face-to-camera demo, a knowledge check, and a completion certificate. It requires experiences that land in the real world, build habits that stick, and produce the kind of enthusiasm that shows up on the shop floor rather than just in a training report.

Talk to us about your workforce challenges

The problem

Retail and FMCG organisations face a development challenge that’s deceptively hard to solve. The workforce is large, dispersed, and constantly turning over. The window for meaningful engagement is narrow. And the content that needs to land – product knowledge, customer experience, compliance – is competing with the relentless pressure of KPI’s, footfall, and the immediate demands of the shop floor.

Traditional training approaches exacerbate the problem. Face-to-camera videos that fail to engage. E-learning clicked through at record speed with little to no knowledge retention. And when organisations do pull people off the shop floor – paying for travel, lost hours, and the privilege of sitting in an uninspiring room being talked at for half a day – the ROI rarely justifies it. When the format stays the same, so does the outcome.

What’s missing isn’t more content. It’s an approach that meets retail colleagues where they actually are – in their world, on their terms,  and in a format earns their attention.

Our approach

We start by understanding the culture and context of your retail workforce – what motivates your colleagues, the product journey, and where the gap between knowing something and advocating for it really opens up.

From there, we design experiences that fit the reality of the retail environment: fast to engage, practical to apply, and built around the behaviours that actually drive performance on the floor. We’ve taken inspiration from how the best brands build advocacy at scale and turned those principles into development experiences that work inside retail colleague networks, not just consumer ones.

We wanted to listen to our audience to experiment with something that was going to have a real impact, not just produce more training.”

Charlie Sinclair
Cyber Culture and Human Risk Senior Manager, Unilever

Case study

Turning retail colleagues into influencers

When the pandemic closed showrooms overnight, Beko needed a way to get thousands of retail colleagues excited about products they couldn’t touch, in rooms they couldn’t enter. The answer wasn’t another face-to-camera demo. It was a content creator programme that nobody in the industry had tried before.
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View Case Studies

Resources

Learning that works in practice

Explore how organisations are solving real challenges through human-centred learning. 

Ready to close the gap between product knowledge and genuine advocacy?

If your colleagues know what they’re selling but aren’t yet selling it with conviction, or your engagement numbers are telling a story your training programme hasn’t solved – we’d like to talk.

Contact us