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Culture Change

Culture doesn’t change by intention – it changes by design

Deliver tangible behavioural change at pace.

We are your strategic culture partner

Every organisation has a culture. The question is whether it’s the one you’d have chosen, and whether it’s working for or against the performance you’re trying to achieve.

Most organisations try to shift culture through messaging – new values, transformation programmes, workshops.

But culture doesn’t change because it’s been announced. It changes when behaviour changes – how decisions are made, how people show up under pressure, and what leaders consistently reinforce.

That’s where most efforts fall short. The intent is there, but the experience isn’t designed to make change stick.

And the impact is real. Employees who feel strongly connected to their culture are 3.7x more engaged and 68% less likely to burn out. Those who don’t? Performance, retention, and reputation all move in the wrong direction.

Talk to us about culture change

The problem

Culture change rarely fails because of a lack of ambition. It fails because communication is mistaken for change. A new set of values gets cascaded. A town hall gets held. A pulse survey gets sent. And six months later, the culture is exactly what it was – except now there’s a poster on the wall.

The harder truth is that culture lives in behaviour, and behaviour is stubborn. It’s shaped by incentives, by leadership modelling, by the informal norms that nobody wrote down but everybody follows. Changing it requires going beneath the surface of the organisation – and designing experiences that shift the habits and beliefs that drive behaviour, not just the language used to describe them. It also needs a strategy, a narrative, and a plan to drive momentum.

In a world of AI acceleration, multi-generational workforces, and constant organisational change, the cost of a culture that can’t adapt is higher than it’s ever been.

Our approach

We start where culture actually lives – with your people. Through immersive research, we identify the specific behaviours that need to shift, the informal dynamics that are reinforcing the status quo, and the moments in the organisation’s life where change is most possible.

From there, we design experiences that challenge assumptions, shift mindsets, and give people something concrete to do differently – not just something new to believe in. Immersive, bold, and rigorous enough to measure. Because culture change that can’t be evidenced hasn’t really happened.

What we deliver

Culture diagnostics and insight

Deep immersion in your organisation’s current culture – understanding not just what people say, but what they do, and why. The starting point for any change that’s going to last.

Behaviour change programmes

Immersive experiences designed to shift specific, identified behaviours – using game design, storytelling, actor-led scenarios, and real-world application to make the change feel concrete rather than conceptual.

AI and technology adoption

Helping your workforce move from anxiety to confidence in the face of technological change – building the understanding, skills, and psychological safety to embrace AI as a tool rather than a threat.

Change fatigue recovery

When your organisation has been through too much change too quickly, engagement and trust suffer. We design experiences that acknowledge what people have been through, rebuild confidence, and create genuine momentum toward what comes next.

Workforce transformation

Large-scale cultural shifts that touch every level of the organisation – from frontline colleagues through to senior leadership – designed to move together rather than in isolation.

Solvd Together are the leading provider of human-centred design solutions. They take the time to get to know your organisation’s culture, challenges – and they design with and for the audience.”

Lucy Davies
Head of Learning, Heathrow

Resources

Learning that works in practice

Explore how organisations are solving real challenges through human-centred learning. 

Ready to make your culture change actually stick?

If your organisation is carrying a gap between the culture it describes and the culture it lives – we’d like to talk.

Contact us