Unilever | Cards Against Cyber Crime

CYBER

The Challenge

Cyber-awareness teams struggle to keep up with an ever-changing threat landscape and are often unable to get their messages through to high-risk groups like supply chain, factory workers and senior leaders.

Unilever wanted to cut through the noise of mandatory training, phishing exercises, and policy to influence people's mindsets around the threats we face when it comes to cyber and the consequences of getting it wrong.

We wanted to build confidence in spotting, reporting and talking about cyber security in a way the business never had before.

The Solution

Solvd Together developed an award-nominated awareness campaign based around honest reflections around our mindsets. Based on research carried out across key high-risk groups, we sought to understand why process and policy wasn't followed so that we could change behaviours in a meaningful way.

At the centre of our campaign was a card game that got people away from their screens, sharing their behaviours and changing their mindsets about cyber threats. Packed full of real, relatable and often humourous scenarios, Cards Against Cyber Crime allows Unilever's cyber teams to engage their high-risk populations around the things that really matter.

Impacts

+9%

Groups who played the game reported an increase in confidence at identifying cyber threats at home and at work.

+8%

Individuals who played the game reported an increase in understanding of cyber threat reporting processes.

+6%

People working in cyber and awareness teams reported increased confidence in their ability to advise others on key safeguards.

A campaign that changes Mindsets

Through our Define and Discovery work, we spoke to global audiences in Supply Chain, Factory, Privileged Users, Legal, Marketing and CISO.

Mapping their pain-points and where the biggest risks occur in their roles allowed us to be really specific about the mindsets and behaviours at play.

A tactile 'in the box' game, packed full of relatable scenarios, gets people together, talking, sharing and reflecting in ways that digital learning can't achieve.

The physical game is accompanied by facilitator guidance, posters, .gifs, teams backgrounds and a localised digital game for online play.

Engaging and relatable gameplay allows players to have frank conversations about their mindset when it comes to cyber threats.

Teams create hands of threats, mindsets and consequences to explore the things that keep any CISO team awake at night.

‍

"We wanted to listen to our audience to experiment with something that was going to have a real impact, not just produce more training."

Charlie Sinclair

Cyber Culture and Human Risk Senior Manager| Unilever

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What problem do you want to solve?

It’s time to turn complexity into clarity and ideas into impact.

Get in touch today; let’s ditch the slide-based workshops and frustrating learning technology together.

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