Checklist

The Deploy Phase

Useful For: Marketing your solutions
This is a list of the activities you should complete in Deploy at a minimum. This stage is about marketing your solution so people know it exists, who it's relevant for, and why it's important for the organisation.
  • Engage with any internal comms teams

    If you have a Comms team, they are responsible for maintaining consistent messaging in your organisation.

    They are a useful team to know and also have on your side when you ‘go public’ with your solutions. They can help you with things like people data and other competing campaigns that could dilute your messages.

  • Identify your channels

    Channels are the places that the target audience frequently visits and where you can put adverts or links to drive them to the solutions. This includes digital places like the intranet and physical places like noticeboards in break rooms.

  • Come up with your key messages

    Use your insights about audience motivations and pain points to design your marketing messages. In corporate business, this is also referred to as the WIIFM (What’s In It For Me?).

    Your messages should be provocative and stand out from the noise.

  • Segment your target audience

    Depending on the project, different messages will be relevant to different target audience members. Organise people using your insights and make sure they receive what's best for them.

  • Make a campaign plan

    A campaign plan is a timeline of what will happen when, what messages are being sent, and what assets will be deployed. This will help your team and the comms team understand what is happening when, and for whom.

SPEAKING FROM EXPERIENCE…

When you deploy your solutions, it should feel like a brand activation event. A lot of work has gone into your project at this stage, so make it count!

We use lots of different approaches, like showcase events, live streams, and influencer campaigns to create a bit of buzz when a solution goes live.