Stakeholder mapping

A good question to ask your customer is, “Who could potentially scupper this project?” That list will include but is not limited to executives with a passion for the subject, leaders responsible for the outcome, brand, and comms.

Rank the stakeholders’ warmth, influence and interest. Anyone identified as cold, influential, and nosy should receive extra attention. Those on the other end of the spectrum should be informed of progress as a courtesy.

Arrange 30-minute meetings with individuals or a 90-minute workshop with all stakeholders to share the project goals. Ask how they’d like to receive progress updates and communicate what they’ll need to sign off.

Keep stakeholders happy with regular updates. The newsletter should include what you’ve done, what you’re doing next, and any outstanding actions.

Stay consistent and organised with good project meetings. Stick to the same time and structure. Create space to build rapport by clearly identifying and mitigating risks. When the chips are down, rapport is what's going to help you get stuff solved quickly.