Use the resources in this section to help you understand your project stakeholders, the problem you’re trying to solve, and crucially, how you’ll measure your impact.

Fully completing the define phase helps you to avoid scope creep and remove the guesswork. What’s more, you'll be able to clearly articulate why your project exists to the wider business.

Reveal the habits and behaviours driving the problem you’re trying to solve with our handy resources.

Discovery is about getting to know your audience - whether that’s through surveys, interviews, focus groups or other modalities. It’s understanding pain points, not asking people what they want and building it. You want to remove barriers, not build them.

Turn your discovery insights into ideas that solve your audience’s problems.

Prepare to get creative! By the end of the design phase, you should know what you’re creating, how it'll help your audience, and why you think it’ll work. Check out some of our useful resources below.

You’ve got the design mapped out, now it’s time to build the solutions that will create behavioural change.

Whether you’ve got all the expertise in-house or need a third party to lend a hand, by the end of this phase, you’ll have built solutions that make your audience’s lives easier. Check out a few of our favourite tools below.

Help your audience find what they need when they need it.

Deployment is more than launching a solution; it's about creating awareness, generating excitement, and driving engagement. Maximise the uptake of your solutions and check out the tools below.

Your solution is live, now it’s time to see how effective it’s been and consider what updates you need to implement - taking it from ‘good’ to ‘great’.

We've popped some of our go-to tools below to help you make iterations based on real data insights.